Charlotte, N.C.-based Atrium Health, Newport Beach, Calif.-based Hoag and New Hyde Park, N.Y.-based Northwell Health received top honors in the integrated marketing category at the eHealthcare Leadership Awards.
Here are the complete list of winners for best integrated marketing campaign from the Nov. 9 event:
- Health System
Platinum: Atrium Health
“Return to Care Campaign”
Platinum: Northwell Health, Revmade
“The Well by Northwell Health, with Revmade”
Platinum: Southeast Georgia Health System (Brunswick)
“Georgia ‘Do Your HEART Some Good’ Campaign”
Gold: Weill Cornell Medicine (New York City), ReachLocal
“Weill Cornell Medicine — Long Island City Practice”
Gold: Northwell Health
“Lifecycle Communications programs: Gaps in Care and New to Northwell”
Gold: UCLA Health (Los Angeles)
“Who You Are is Who We Serve: A UCLA Health Digital Campaign to Celebrate LGBTQ Audiences”
Silver: Med Center Health (Bowling Green, Ky.)
“Med Center Health Annual Wellness Visit Campaign”
Silver: Centra Health (Lynchburg, Va.), SPM Marketing & Communications, Part of SPM Group
“Centra Health ‘Just Cause’ Campaign”
Silver: Baptist Health (Louisville, Ky.), &well Agency
“Baptist Health eVisits”
Distinction: Valley Health System (Ridgewood, N.J.), SPM Marketing & Communications, Part of SPM Group
“Valley Health System ‘Everything Medicine Can Do’ Campaign”
Distinction: Indiana University Health (Indianapolis), MERGE
“Rise Up! Spine Campaign”
Distinction: Johns Hopkins Medicine (Baltimore)
“Johns Hopkins Medicine: Forward. For all of us.”
- Other Healthcare Facility
Platinum: Penn Medicine Princeton House Behavioral Health (Moorestown, N.J.)
“Penn Medicine Princeton House Behavioral Health 50th Anniversary Celebration”
- Fundraising Site
Platinum: Asante Foundation
“Building Hope”
- HMO, PPO or Other Insurer
Platinum: Rocky Mountain Health Plans, Parallel Path
“Rocky Mountain Health Plans Open Enrollment 2021-2022 Marketing Campaign”
