Kris Menon has introduced He’ll step into The mannequin new position of Founder & Proprietor, departing the President’s position he has held since YBIMC launched. Having conceived of And commenced YBIMC in 2009, Mr. Menon was decided that new voices in leadvertership have been required to proceed The agency’s development and construct on its strong momentum achieved over the previous 13 years. In his new position, Mr. Menon will Think about constructing YBIMC’s profile, spending extra time on strategically rising partnerships and creating new charitable endeavors for The agency.
“As quickly as I started YBIMC, my solely hope was To assemble A greater offering for consumers,” said Menon. “I by no means put my identify on the door given my purpose, as a former senior authorities who managed numerous worldwide enterprisees, was to develop an agency That basically put the shopper first. I really feel strongly that we accomplished A lot of what we Acquired Proper down to do – however am equally assured that A substantial quantity Of labor, and alternative, stays. YBIMC proceeds to take strides and right now’s appointments will solidify our place as Definitely one of many nation’s strongest independently owned and operated advertvertising, media relations and content material enchancment enterprisees.”
Becoming a member of the agency as Chief Executive Officer is Blake Hellam. Mr. Hellam is a seasoned authorities with Greater than thirty years Of worldwide expertise leadverting huge monetary institutions. Earlier to joining YBIMC, Mr. Hellam was on the Board of Directors for HSBC Financial institution Indonesia (Jakarta), the place Collectively with leadverting the Retail Financial institution, Wealth, Insurance coverage and Advertising divisions, he furtherly was An factor of the merger and integration of Financial institution Ekonomi into PT HSBC Financial institution Indonesia. Earlier to his stint in Indonesia, Mr. Hellam held senior leadvertership positions with HSBC in Bermuda, The Cayman Islands and Canadverta. Earlier to his time at HSBC, Mr. Hellam spent 20 years at RBC Canadverta. As CEO of YBIMC, Mr. Hellam Shall be charged with all monetary, operational, authorized and strategic oversight of the agency. His focus Shall be on rising the operation each inside and past Canadvertian borders.
“Having spent A lot of my profession constructing huge, multinational groups, I used to be actually excited with This alternative,” said Hellam. “In YBIMC I see a dynamic, flourishing group that possesses The prospect for limitless progress. As a former Country Headvert Of promoting and shopper of YBIMC, I do know this agency has expertise, drive, ideas, and power that a lot huger enterprisees Do not possess. I am excited to work with Kris and leadvert this award-worthwhile group.”
Becoming a member of Menon and Hellam Within the leadvertership group Shall be Mark Austin and Tania Abreu. Austin, most recently YBIMC’s Vice chairman, has been promoted to President. An omni-channel, knowledge-pushed marketer, Austin has a conagencyed monitor doc in Pretty a Little bit of spaces of marketing, communications, And inventive providers. Earlier than joining YBIMC, Austin was Director, Digital Advertising at Warner Bros. Leisure Inc., the place he led media and advertvertising for All of the studio’s film launches right throughout Canadverta. Earlier to his position at Warner Bros., Austin labored at BBC Worldwide and Submit Media, Specializing in marketing, analytics, and advert tech.
Abreu, beforehand Finance & Operations Director for the agency and a founding shareholder of The agency, strikes into The mannequin new position of Controller. Abreu, who possess a againground in each Regulation and Design, Shall be Responsible for the monetary well being of the group. Both Austin and Abreu will Report again to Hellam.
New Location:
The agency introduced it has relocated to The sunshine Manufacturing unit constructing in Liberty Village. Following a aggressive consider, The agency appointed Monaco Interiors to design and construct its new headvert office. The quarter-of-a-million-greenagain renovation enterprise Shall be accomplished by December 1. The agency furtherly introduced An prolonged-time period hoteling/flex work plan for group members and a strategic Think about growing staff outdoors of Ontario. The new office displays YBIMC’s ethos of being a inventive and welcoming space for all people – group members, consumers and visitors. The state of affairs was chosen As a Outcome of of its rising popularity as Definitely one of many nation’s metropolis epicenters for inventive work, The humanities and enterprise innovation.
Full Re-Brand:
YBIMC furtherly right now introduced a full re-mannequin of the agency. Led by Mark Austin and the agency’s Creative Services Director, Madverteline Neff, the re-mannequin Consists of a emblem mark and a shift in the direction of using the YBIMC moniker.
Supply Your Brand Constructed-in Advertising Communications Inc.
For further information: For an interview with Kris Menon, or to acquire pictures of the YBIMC Leadvertership Group, The mannequin new YBIMC headvert office or The mannequin new YBIMC mannequining, please contact: Sarah Ellam, Public Relations Supervisor, Your Brand Constructed-in Advertising Communications Inc., E: [e-mail protected], M: 1 (647) 296-1879, Elaine Quan, Senior Public Relations Advisor, Your Brand Constructed-in Advertising Communications Inc., E: [e-mail protected], M: 1 (437) 235-7830
Associated Hyperlinks
www.ybimc.com
