The Hoffman Agency has launched an integrated marketing communications offering from Asia-Pacific, catering to demand from B2B technology companies for a more holistic approach to communications.
The agency’s ultimate aim is to produce work that enables clients in the B2B technology space to tackle business problems. The group will provide brand strategy and content consulting, planning, and creation incorporating dedicated digital, brand communications, editorial, and design capabilities while drawing on the resources of the agency as a whole.
As part of the offering, a newsroom service will aim to help brands take a more strategic approach to media relations by producing content that works alongside journalists’ editorial priorities.
“Delivering effective integrated marketing communications is similar to baking a cake,” said Caroline Hsu, Managing Director for Asia-Pacific.
“It’s a process with steps. If you follow it properly, you end up with something truly appetizing. Here at Hoffman, dry, spongy content isn’t our thing. We believe in combining storytelling with tech, digital, and marcomms expertise to create truly flavorful tech and B2B campaigns and content that people actually want to engage with and consume.”
Alessandra Tinio, David Blecken, and Nicolas Chan lead the operation and report to Hsu, Alessandra as Director, Brand Communications, David as Content Director, and Nicolas as Head of Digital, APAC.
“In the end, clients come to us to help them solve business problems and achieve results,” Hsu said.
“The nature of communications has changed, and clients recognize that they must combine strategic content with PR activities in order to be effective. We see a clear need for this expertise in the region and we believe that as an agency, we should also be fully accountable for the outcome of our work.”
Source: https://www.brandinginasia.com/the-hoffman-agency-rolls-out-integrated-marketing-offering-in-apac/
